CTR Calculator for paid social.
Calculate click-through rate, estimate clicks, or find the impressions you need — with benchmarks for Meta, TikTok, Google Display, and YouTube.
How to use this calculator
Three modes. One tool. Pick what you want to calculate and enter your numbers.
- 1Choose what you want to calculate
Select your mode: calculate CTR from impressions and clicks, find a click target, or work out how many impressions you need.
- 2Enter your numbers
Fill in the two inputs for your chosen mode. Results appear automatically as you type.
- 3Read your results
In CTR mode, four platform benchmark cards show how your result stacks up on Meta, TikTok, Google Display, and YouTube simultaneously.